Coolbest enters the world of cold pressed juices.
The need was to hero their well established brand being at the same time disruptive in the category and appealing for a younger audience.
Here are the three delicious oatmeal-based variants we designed at Design Bridge Amsterdam, Inspired by mom’s smoothies and comics, the way they used to be in the 50s. Something fresh and colorful to drink (and read) every morning.
Client: Friesland Campina
Agency: Design Bridge Amsterdam
Design: Jason Kempen, Fabio Milito, Jacques Mackay